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It is vital to include reviews in your Google my business listing. Remember, a business with nil business reviews will always struggle against a business that receives positive reviews. It is important to know what people are taking about your business and reply accordingly. One important thing which you must remember is that reviews don’t get published with Google maps listing unless and until you have received at least 5 of them.
Similarly, you can use third party apps to keep a tab on your business and your online competitors. Reviews posted on sites such as Yahoo, Yelp and Google are considered important for a business. You can track the reviews through the use of different media monitoring tools such as Mention. The more citations your website receives, the better are its chances of ranking on different platforms.