In order to rank high among billions of websites on World Wide Web, you need to follow White hat SEO practices. The first and the foremost tip is the use of unique, relevant and interesting content which can engage the readers. An article, a blog or a video that is widely shared and seen will generate good links back to your site. Long tail keywords, use of images, optimization of meta tags and headlines tag in your content will generate targeted audience to your site. And lastly, a user friendly website with a sitemap will ensure an increase in traffic.
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