Pay per click advertising - Webbuzz -
https://webbuzz.com.au/lead-generation/#pay-per-click - The main element of online paid media, ‘pay per click advertising’ (PPC) is a method of getting visitors to your website by paying for clicks through from search engines or social media platforms. To make your ads to appear in the Google ‘search engine results pages’ (SERPs), you’ll typically need to establish a Google AdWords account, configure a campaign, design your ad, target your audience and bid on target keywords.
