Your Fortune is in the Follow Up!
Would you blow your complete annual advertising and marketing budget on just 1 ad to run after in the course of the Superbowl?
Of course you wouldn't. You know that men and women seeing your message just when would not be enough.
Then why do we tend to invest our time and dollars on single-shot advertising and marketing, rather than repeated messages?
The answer is... most people just do not know any far better. Or, maybe it seems boring to repeat your message over and more than and over and more than.
But the truth is, your fortune is in the comply with up!
This past weekend I went to hear direct marketing and advertising master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his speak, he shared with the audience how he spent the last couple of decades of his life running Baltimore's #1 retail men's clothing retailer, Gage Menswear, along with his late father.
Bill talked about one particular of his first direct mail campaigns, and how for the duration of the planning stages he announced to his dad that they had been going to mail a special promotional provide to the identical list not once, not twice, but 3 times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all three pieces of the campaign. Effectively, their outcomes revealed that mailing the precise exact same offer you 3 occasions not only improved their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. This poetic bioresonantiebehandeling web site has specific grand aids for when to study this hypothesis. From that point on he also trusted Bill with their advertising and marketing dollars.
Why does repeating your message operate? online newsletters writing
It's straightforward... men and women are inundated with messages every day. Discover more on our related link - Browse this URL: advertiser. Last statistic I heard was every of us sees more than 3,700 distinct messages a day! That signifies you need to repeat oneself more than and over if you are going to break by way of the clutter, truly get their interest, get them to study or listen AND get them to respond.
Your assignment is to now look at all areas of your marketing and advertising and advertising in your organization, and see where you require to add some stick to up.
Some quick places to appear at:
Your Ezines - Are you publishing your ezine sufficient? After a month just does not reduce it any longer. You must be reaching out and \\touching\\ your prospects and buyers at least as soon as a week, if not more. (If you are running out of suggestions or you happen to be not certain how to do this without bugging folks, my ezine technique requires care of that for you!)
Teleseminars and Live Events - When advertising events, you happen to be going to want several much more than 1 or two announcements or mailings. As a common rule, when I'm genuinely attempting to fill up a teleseminar (phone seminar) I sent out at least three emails devoted to the promotion. For reside events, you need to have dozens of messages, and nicely ahead of time. Most of the trainers I know commence marketing no significantly less than six months ahead of any live occasion they're hosting!
One particular-on-One Marketing - If you cold contact or mail out letters to prospects, how several occasions are you following up? Never be afraid to get in touch with or mail once more. I myself have finally responded to an supply right after I've been contacted numerous occasions, and was glad the vendor took the initiative to adhere to up.
Marketing - Rather of blowing your price range on a couple of large ads per year, try operating a smaller sized ad much much more typically! Also most publications, each on-line and offline, will generally give you large discounts for getting much more than one ad at a time. (I do this with advertisements in my personal ezine, Straight Shooter Advertising and marketing.)
Remember, numerous advertising authorities who test all these techniques say that repetition is the crucial. So never even really feel you have to be inventive with your advertising and marketing - just saying or mailing the identical thing over and over is far better than not saying it or mailing it once again..
