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Early embryonic company, Knight used his relationships in the sports world, from the shuttle on the track and field sports field, warn that sales of his running shoes. At that time the product is purchased from Japan, he often designed shoes that the U.S. will potential. Early 1970s, Knight . began to implement the concept of self-designed shoes, but after careful study of the investigation, found sufficient to support his demand to establish their own production lines. But, finally decided to use Japan's experience in production, with Japan in 1972, Knight signed the first contract, the official production completely American designed Nike shoes .