It became clear to Toyota in 1998 that they needed a new brand to compete with top the top German luxury car makers. Today, their Lexus models are sleeker, more powerful, and in high demand. Let's take a look at how they got there.
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It became clear to Toyota in 1998 that they needed a new brand to compete with top the top German luxury car makers. Today, their Lexus models are sleeker, more powerful, and in high demand. Let's take a look at how they got there.
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