Smart Video Metrics Allows You To Automatically Track The Conversion Rate of any YouTube, Vimeo, or Wista video to determine how many leads or sales a video has generated.
“Instantly Increase Your Video Conversion Rates By Over 40%”
SVM user Joshua Van Den Broek started tracking his videos with Smart Video Metrics and found something very interesting.
Joshua started tracking a video on one of his opt-in pages. He found that the video was generating only a small fraction leads compared to the amount the page as a whole was pulling in. This was the exact opposite of what he expected.
He figured that because he had spent a lot of time and money making a killer video that people would watch it and then sign up for his offer. Not so.
Now that he knew how his video was (or in this case wasn’t) contributing to the overall effectiveness of the page, he was able to scientifically decipher what was happening.
He tweaked a couple things and was able to increase his video conversion rate by over 40%.
When you have the data to back up your assumptions you can make decisions about what to do with your videos with CONFIDENCE...and stop guessing about what might work.
Extra Resources:
http://oto.mrbookmarks.com/smart-video-metrics-oto/
