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Kitsch is a German term that has been used to categorize art that is considered an inferior copy of an existing style. The term is also used more loosely in referring to any art that is pretentious or in bad taste, and also commercially produced items that are considered trite or crass.

Because the word was brought into use as a response to a large amount of art in the 19th century where the aesthetic of art work was confused with a sense of exaggerated sentimentality or melodrama, kitsch is most closely associated with art that is sentimental; however, it can be used to refer to any type of art that is deficient for similar reasons—whether it tries to appear sentimental, glamorous, theatrical, or creative, kitsch is said to be a gesture imitative of the superficial appearances of art. It is often said that kitsch relies on merely repeating convention and formula, lacking the sense of creativity and originality displayed in genuine art.

Though kitsch and kitschy may be terms used to criticize, the term is sometimes used as a compliment as well, with some finding kitschy artwork to be enjoyable for its "retro" value or unintentional, ironic humor or garishness.