the ipod generation
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Kids love music. Kids love to control music. Kids love cool objects that their parents also have.
Issues:
Simplified UI to reach kids at age 2-3.
Visual objects for the music like cd-covers.
Hardened hardware ready for scratches.
Same external design as the "adult" version, this should be the kids apple ipod, not a disney ipod.
Ear bugs - are they good for small kids.
Level control so the kids don't blow their ears out.
A new My First Sony Wave?
(Combined with the next version that is for creating media - not just experiencing media. The kids wifi enabled photo and video camera).