The Traffic – Content Conundrum by Jason Fladlien
Today's Guest Blogger is Jason Fladlien, creator of numerous products, such as : Double Your Productivity For Life 7 Minute Articles $40 An Hour Ghostwriting System But just creating good content on its own usually doesn’t bring you any traffic. So what do you do? That’s the rub. That’s why a lot of people have trouble making money online. They face this traffic/content conundrum. It usually doesn’t. That’s because what value are you providing to the marketplace? Usually none. You can spin an article 7 ways till Sunday – but if that article sucks, you’ve added not just one piece of junk to the Internet landfill… But a whole heap of it. Nice try. Option 2… For your reward you earn commissions on sales. Sounds swell. Maybe you can use some of the content they give you. Problem – every other affiliate is using that same content. Again, no value is being created in the marketplace. Just more noise. And if you’re going to use your own content… Then you need to be good at creating content anyway. Sigh. Option 3… Option 4… Where’s The Money? When coaching clients come to me and are just starting their online business… They ask me if they should create a blog. Often I say no. While a blog is a great place to practice creating high value content… It requires you to BRING people to your blog. That’s challenging. On the flip side, what about an active forum? There are people already going there… You just need to get the attention of a few of them. So you create high quality content for an active forum. The main purpose is to get good at creating high value content – while getting some short term results. Warning – You Won’t Get Rich! Let’s get specific. The first thing you do is observe. You have to spend a few days going to the active forum you’re targeting… And just take in the “culture”. Each forum has its own unique identity. There are things the forum as a whole is favorable to… And things it hates. Be aware so you can do the things it likes and NOT do the things it hates. More importantly observe this forum with your “opportunity antennae” on. You’re looking specifically for this – a problem shared by a large number of visitors to the forum who are desperate for a solution to that problem. Once you’ve figured out this problem – it’s time to get your hands dirty and do some work. I’m talking serious research. Serious effort to create the granddaddy forum post that will become the de facto “go here” thread in the future any time someone brings up the problem. You might have to spend 2 hours researching the solution for the post you’ll create… And another hour crafting it. It will be worth it. People will love your for it. You might even get some cash out of it. Example… What do you do? Here’s what I’d do if I was in your position. I’d start with the outline. I’d aim to cover the 3 major, most popular affiliate program solutions. And I’d also try to cover 3 “obscure, little talked about” solutions. I’d have to dig around for these and hopefully test them out if they’re free or rather inexpensive. Then I’d write that granddaddy forum post. For each of the 3 main ones, I’d write a step by step tutorial on how to set up an affiliate program with that program, including screenshots. I’d also research my butt off to uncover all the pros and cons I could think of related to each of those. I’d do the same thing with the 3 obscure ones. Would I throw an affiliate links in at any point? No. Not only would it probably violate the rules of that particular forum… But even if it didn’t I’d still not get greedy. Remember the focus is on GIVING… Creating high value content… The end all, be all solution for this problem. People will reject it if they think you are trying to be sly and take advantage of them. Don’t be foolish. So How Will You Monetize It? Simple, right? Yes. This post is 2 years and 2 months old. So don’t expect to get 21,000+ views immediately. But do the math – that averages out to about 26 views a DAY over the span of two years and two months. Sounds good to me. Hopefully along the way you aim at getting a little (just a little!) better with each piece of high value content you create. If you do this – in a year you will laugh when you look at a blank screen – because it will be so easy for you to create high value content… Since you’ve done it so often. Plus, you’ll be more finely tuned in to how people react to certain things that you do… Meaning you are consciously able to create FAVORABLE reactions consistently. You will be a high value creation machine. Which you can leverage so many different ways to get traffic. Which in turn you can then pick among the many proven models to make money online. It’s not glamorous. It’s a little slow. But it works. Don’t you wish you would’ve spent the last year with a plan like this instead of being distracted by fancy, pie in the sky solutions? Jason More From Jason Fladlien I would love to hear your comments - click here to comment |
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