We previously mentioned that it was an oddity for Rolex to release a timepiece outside of their normal Baselworld watch trade show schedule. Rolex admits it was a unique thing for them to do, but praised the overall goal of the project and their desire to try new things. Rolex is a brand with an image so strong that many agree it is their main job is to preserve rather than promote. At the same time, any company interested in keeping the hearts and minds of its customers close must always offer something new.
The Rolex Deepsea Sea-Dweller D-Blue watch (Deepsea D-Blue for short) is certainly new, but also very familiar – a running theme with most fresh things we see coming from “the Crown.” The dial is new, the theme is new, and the release strategy is new. What is the same is the Deepsea watch model itself, and as of fake watches replica rolex cosmograph daytona watches |
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