Gleanster Provides Free Social Media Marketing Benchmark Research Data
I just posted on my blog about Gleanster, a new breed of market research. Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. The "Gleansight" benchmark reports include an analysis of all the related technology solution providers. I took a look at their Gleanster report called Social Media Marketing and found out some interesting information. |
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