How Online Shopping is slowly transforming into Social Shopping
https://www.quora.com/profile/Rabiya-Mashrur/Online-Social-Shopping-1/How-Online-Shopping-is-slowly-transforming-into-Social-Shopping
Online shopping trends have taken a drastic turn, and this has resulted in change of behaviour of online purchasers. Consumer behaviour plays a vital role in Social shopping as buyers look for products that are reviewed by more people and recommended by social influencers. Online shopping sales are driven by how a customer behaves when he/she visits an online store and what all activities they do over the internet. Also, trust is a major factor when it comes to shopping online as users look for more trusted websites among its peers.


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