What exactly is marketing automation?
Marketing automation refers to a collection of methods and tools companies can employ to simplify their marketing efforts. It eliminates the need for repetitive tasks, such as sending welcome emails to customers or distributing leads to sales reps. Marketing automation is a great solution. You only have to develop workflows that start actions in response to triggers. Everything else happens automatically. Alongside the increased efficiency, marketing automation enhances existing strategies for marketing by drawing information from a variety of channels. These channels include email, social media browser cookies, internet traffic, and SMS. When all this information is gathered, it's much simpler to design interactions that are tailored to the individual customer's preferences and requirements. Marketing automation can help businesses meet their revenue targets by creating personalized customer experiences which are more likely to lead to conversions. https://www.crmsoda.com/ |
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