Got a christmas card from Review. Another one of these cards where it says "we didn't send you a present but spend the money on someone who needs it more". In this case farmers in Malawi. Great idea and certainly both giving and constructive. But is social responsibility only about Africa? In 2007 I hope to see more diverse CSR-projects that actually support the business that is doing the project while doing good. In my opinion Social Responsibility is not just about doing business as usual and then calming your conscience by donating to Africa. What do you think?
/Nikolaj |
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2 comments so far...
The reciever can´t complain about it - it´s for a good cause.
He can´t take it back - no refunds on charity!
And last, but not least, it makes the giver look like a caring person/organization.
The only problem is, that it costs money. So what to do?
Make up your own fake charity cause! Then buy a lot of cards as above, and boom! All chrismas and birthday gifts are taken care of for years to come.
I guess my point to you Nikolaj is - to make a long story short - be shure to check out the authenticity of the christmas card!