Fizgig

✎ Commissioned by Germania Life Insurance due to a forced move from their 1906 headquarters building, designed by the architectural firm of D’Oench & Yost, completed in 1910. The company changed its name to the Guardian Life Insurance Company of America in 1917. Guardian left its headquarters in 1999 and went back downtown where it had been a century earlier. A year later Starwood Hotels commissioned Rockwell Group to transform the building into the 270-room W Hotel. The exterior of the old Germania Life Insurance building remains essentially unchanged thanks to its New York City landmark designation in 1988.

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