Benefits of link building in Search Engine Optimization

Link building can be defined as the process of getting quality links from authoritative and relevant websites. Special focus is given on the quality, diversity and the relevancy of links in order to get a higher listing on popular search engines such as Google and Bing. The popularity of a blog or website is determined by the quantity of inbound links. Further, the number of inbound links is also a big factor in determining your Google page rank (PR). In order to get more exposure to search engines, you must give sufficient time in getting high quality backlinks for your blog or website.

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