The True Story Behind Vehicle Logos

Ever wonder why the logos on cars look like they do? Why the Chevy bow tie is on the grill, or why there's a shield on a Cadillac? Some took deep thought, some were coincidence, and some were just easy. Sit back and enjoy some of the possibilities.

Chevrolet is one of the oldest vehicle manufacturers in the United States, building everything from trucks, to sensible cars, to the amazing Corvette. Founder Louis Chevrolet - All about Transmission fluids - is said to have found the Chevy bow - - tie emblem on the wall paper in a Paris hotel in 1908. As with many stories, it is much more exciting than the truth. According to Mrs. Chevrolet, he saw the emblem in a supplement in the Sunday paper.

Cadillac has a much more interesting story. The American luxury car is named after French military commander and explorer Antoine de la Mothe Cadillac. Cadillac founded the City of Detroit in 1701. His namesake car then used the Cadillac coat of arms for its logo.

Volvo is known for quality and safety. In Latin, Volvo means ""I roll"". Even though it is from Sweden, the logo is the Roman symbol for iron, which symbolizes the shield and spear of a warrior.

Buick is the higher end model you drive, just before you graduate to Cadillac, and like the Caddy, it gets it emblem, three shields inside a circle, from its namesake, Scotsman David Dunbar Buick. The design was done by a General Motors styling researcher who found a description of the ancestral arms of the Buick family in an 1851 edition of Burke's Heraldry.

John Z. DeLorean was the son of a Ford Motor Company executive, who went to work for GM. DeLorean left GM to build his dream car, the DeLorean DMC-12, also used in the Back to the Future movies. The distinctive DMC on the front simply stood for DeLorean Motor Car.

One of the premier supercars of the world, Lamborghini has its own tale to tell. The astonishingly fast, and accordingly priced machines are always in competition with their Italian counterpart, Ferrari. Founded by Ferruccio Lamborghini, the black and gold badge is an exact opposite of the yellow and black Ferrari emblem. While Ferrari has a horse in their design, Mr. Lamborghini used a bull, after his astrological sign, Taurus. I had always heard it was because when people saw a Lamborghini go by, they would exclaim ""Holy Cow!"


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