You take a former underground nuclear reactor in downtown stockholm with a lot of concrete, you add Mad Men 60's wooden furniture, a 150 sqm 16:9 projection directly on the concrete wall, a disruptive product (23 Video), a disruptive message (videorevolution), 100 great digital people of Stockholm and a lot of beer/champagne - and you get 23 launching 23 Video, http://www.23video.se in Sweden. Awesome. Fear i'll never do an event in a location like that again. Full event info at http://www.23video.se/lansering)
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