Current dreaming is:
- keep the photo frame concept, 23 as the new frame/space for your photos. should probably me more wide, more of a 10x15 photo format
- more diversity, more life. if it can be pulled of somehow.
- more unique choice of typography, etc.
- not really sure of the red colour and it's symbolic value
What's your dream for the 23 visual identity?
We have already talked about new features, but, in fact, which direction does 23 want to take? Crowds os users? Or less users and more real photo lovers?
about 23 name >> http://en.wikipedia.org/wiki/The_23_enigma :D
Move the three to the left and up, so the individual numbers interlocks. Resembling 2^3, a series of numbers or WEB 2.0 moving into 3.0 (BS).
For colors I imagine some strong pastel-like colors (green ,pink,purple). The frame (which should not always be used) in widescreen in some matching color.
You could also have a solid color version where the overlays of the 2 and 3 is in inverse color.
we're in now way going for a web2.0-look whatever that means.
any thoughts about colors?
got no clue how we could handle logo prototypes - but please do upload them openly to your account and post a link here...
It's a PNG file so anyone and everyone can grab it and work more on it - if it is any good. I had great fun doing these, but now I must get to bed :)
pastel colors? it is so... so common sense!
just my opinion.
you're probably right - how absurd it might sound.
that we'll end up spending 20-30 times the amount of time the original logo took in all to create and end up with something that most people would say is almost the same!
so i guess it's more like that it needs to be all it can - for us to feel confident that in our identity - for us to feel that we've given it all the we can. even if it's only 10% better than what took 30 minutes. hey, we might have turned into perfectionists in our old days here - instead of going with the "blink" what feels right. hmm...
This is assuming one agrees that the primary brand of a site or application (and what is 23 if not a web-based app you run from your desktop?) is the colour of the icon.
I guess this is why I like the current icon -- it seems to be on it's own on the colour wheel.
i can make the logo out of paperclips too.
i need a job.