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An Search engine optimization strategy is considered white hat if it conforms to the search engines' pointers and includes no deception. Given that the online search engine tips[31][32][44] are not composed as being a number of policies or commandments, this is an important distinction to note. White hat Search engine optimization is not almost adhering to recommendations, but is about making sure that the written content a internet search engine indexes and subsequently ranks is the same written content a consumer will see.