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Many companies not have the capacity to employ the expertise of an SEO agency to oversee their strategy and SEO activities. However, by becoming acquainted with the most popular seo processes the following tactics can be implemented in-house.
Conduct keyword research
Keyword research is an essential element of search engine optimisation and is commonly among the first steps to take when undertaking a search engine optimization campaign. Initially, it's good practice for a company to think about looking terms they expect that people could be using in order to find their company. Out of this a listing can be formed and also the traffic volumes of the search terms can be found using Google's keyword research tools. The chosen keywords will be the heart of any future SEO activity and could be used as part of article promotion activities and as a basis for on-site optimisation and copy creation.
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Ensure your website is SEO friendly
One of the important elements of SEO is ensuring the website is optimised for and readable by search engine spiders. A simple facet of this is ensuring that there are sufficient keywords placed in the titles, copy and meta-descriptions of the website to help Google read the page and rank it for relevance to the searched term. It is worth taking into consideration however that keyword stuffing can have negative consequences as Google can consider these websites to be spam.
Link building is the process of obtaining links from the wide range of external websites. Google then follows these links and takes them into account when ranking the page simply because they effectively act as endorsements from around the web. Backlink building can be done through activities such as article marketing and achieving listings on relevant article directories and partners' sites. Remember though, Google's newer algorithm updates have tried to filter out spammy behaviour and for that reason, quality is comparable to quantity.
Continue up to now with SEO news
Google has a practice of changing its algorithms unexpectedly and often unexpectedly. This means that, in the wake of these changes, a page's position in the results pages can alter dramatically for the way the algorithm continues to be tweaked. Therefore, it is usually better to keep up to date with any changes that can impact google page rank, to ensure that a company can adjust its method of SEO to remain in front of the game and be sure that their page continues to rank.