Small Business SEO Vs. Large Business SEO: What Is The Difference?
While it’s easy to think that there’s just one good SEO approach for businesses online, small enterprises should take a different approach to optimisation than larger companies. Here, we’ll discuss some differences between small business SEO UK wide and SEO for large enterprises.
If you’re performing small business online marketing, focus on long-tail keywords which include information like geographical area to increase chances of your website appearing in SERPs. Execute correct usage and not tactics that stuff keywords on websites. Next, don’t burn yourself out. Instead of copying larger businesses in posting multiple contents everyday, work to your constraints including budget and time. Lastly, good SEO requires a robust CMS that gives you control over your website. CMS platforms have built-in tools where you can enter title tags and meta descriptions, and create search engine-friendly URLs. Web design is important too. If Google detects that people exit your website almost instantly, your rankings will be affected. If your text is good, it's likely that your design is driving visitors away.
These are some fundamentals of a good small business SEO UK based strategy. If you're struggling with your approaches, consider hiring SEO companies that specialise in helping small businesses thrive.